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Skills Assessment: A New Strategic Challenge for HR
Why reliable skills assessment — particularly communication skills in English — is becoming a key performance driver in 2025.
In 2025, organizations are entering a new era of talent management, one that prioritizes skills over traditional career paths. ETS research highlights a growing gap between HR challenges and current assessment practices.
The Paradox of Critical Skills
While companies clearly identify the skills that drive long-term performance — such as communication, critical thinking, and reliability — they still lack reliable tools to measure them. As a result, many HR decisions are based on informal, low-predictive, and non-comparable assessments.
English Communication: An Underutilized Lever
In an increasingly international work environment, English plays a central role in collaboration and professional mobility. Yet this skill is rarely assessed in a standardized way, even though one in four companies admits to having lost business opportunities due to insufficient language proficiency.
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